Minimum MBA (majors in marketing would be preferred) with at least 4 years of experience Or Masters in Mass Communication with minimum 8 years of relevant experience.
Responsibilities:
Responsible for overseeing a company's interactions with the public by implementing digital media platforms' content strategies.
Duties include analyzing engagement data, identifying trends in customer interactions and planning digital campaigns to build community online.
Plan and develop Digital media campaigns.
Develop and implement a monthly calendar for digital media postings.
Craft compelling content or getting it developed through advertising agencies.
Suggest to line managers and seniors’ new ways of promoting social media platforms to build followership.
Ensure posting content across digital media accounts.
Arrange digital media communication events such as company management podcasts and webinars, social media live coverage of internal and external physical events.
Monitor and analyze running campaigns.
Keep abreast of the latest / evolving social media trends /financial impacts for developing better communication strategies.
Develop videos of new Company developments and achievements for beaming on Company’s digital media platforms.
Supervise online / physical sessions (Khulli Kachehri) for direct customers to join and register their complaints, identify trends / critical complaints and submit to senior management with possible action plan.
Guide team for integration of online/offline activities.
Review suggested topics for blogs, whenever required make suggestion on additional topics.
Review blogs written and submit for approvals. Ensure bloggers are meeting the contractual obligations / deadlines. Ensure media activities are in line with policies / guidelines.
Review budgets, payments and expenses and ensure their timely preparation and submission / processing.
Carry out any other tasks assigned by the supervisor.
